He wished to do the same at LucasArts, which he considered a mess of a company when he was handed the keys.
Ward had been responsible for The Phantom Menace‘s now-infamous media blitz, which helped the film rake in over $400 million. In 2004, the VP of Marketing at Lucasfilm, Jim Ward, was named President of LucasArts. The video game part of the franchise, however, was in deep trouble.
